Smart Medical Devices Inc.
Branding, Environmental and Web Design
Smart Medical Devices Inc. (SMDinc) was in the process of launching their first product and commissioned TYcr to develop a logo and branding strategy for the company as well as a website to use as the launch platform. Later, TYcr was again commissioned to direct the design of a 20'x20' booth for the American Academy of Orthopedic Surgery Annual Meeting. This processed included designing an A/V system for live demonstrations and lectures.
related projects
  • The Titus Project is a christian mentoring program for young, fatherless men to gain positive male influences on their lives.
  • Miss Monster Music is a music education company out of Aspen, Colorado that is directed toward children.
  • Rock Against Rape is a sexual assault awareness and prevention event at Grand Valley State University. I was part of the planning committee and created the logo and all subsequent print and web advertising materials.
  • Identity development for CityBikes, a custom bicycle shop in Grand Rapids, MI.
  • Identity development and brochure design for Artisan Finishes, an interior refinishing company.
  • Logo design and identity development for a local photographer.
  • Identity development and menu design for a small, non-profit cafe in Metro Detroit.
  • Logo design for Metro City Church and ministries within the organization.